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DRINK JOURNAL

A RTD Negroni by Campari

Updated: Mar 21, 2021


Look what’s just made it’s way to Indonesia! The Campari Negroni Ricetta Originale! Available later this month in Indonesia in stores and online.


What is it?

Translating to the “Original Recipe”, this is a ready to drink Negroni straight from the bottle using the original proportions of equal parts Campari, Sweet Vermouth, and Gin.


How to drink?

A really easy preparation, I made mine by pouring 90ml of the Negroni into an old fashioned glass over ice. Stirred to chill and dilute. Then I expressed an orange peel for the oils and garnished the cocktail with an orange slice. Super quick and easy, and technically I wouldn’t even have needed to measure anything out.



How does it taste?

Honestly, before tasting it I did have my doubts. Ready to drink cocktails in bottles don’t always turn out well but I did have faith in the Campari Brand. However, after tasting it, it really tastes like a freshly made Negroni. Balanced, bittersweet, and everything you look for in a classic Negroni. But let’s see how it holds up after several weeks in the fridge.


My verdict:

It was originally launched back in 2016 but has only made its way to Indonesia this year. However, the timing couldn’t be more perfect as many people have turned to drinking at home because of lockdown and social distancing regulations. I don’t see this bottle in the bars, but I see it in the home. Some of us just want to have a ready made cocktail to pull out of the fridge and pour out. It tastes as good as any classic Negroni made by hand and allows anyone to prepare and enjoy it with minimal tools and work.


Must buy and must try to keep handy in your fridge at home.


Try it for yourself and tell me what you think!




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